Distribution:
This is an example of marketing- it is a website which was created purely because of the film. It was made for fans (audience). It is Viral website, increasing popularity and awareness of the film but in a different way.
The website was used as part of a game which had been set up for the audience to take part it. It worked together with twitter. It creates a 'buzz' to involve the audience and brings the audience together and makes them feel part of the action.
These are videos which help promote the film and this is part of the viral website game. It also interests the audience and gains more people to feel they are part of the action.
The comments are disabled enabled on youtube. This is one of the official trailers- there are other teaser trailers which are of a shorter length. This one is titled 'New trailer 2' and has had 22,996,320.
This is an example of a teaser trailer- they are made public before the official are. This is done to make the public aware of the film and starts to promote and get a waiting audience for the official trailer and film.
The cast interviews are used as another way to promote the film. It makes the audience feel more connected with the characters and again more interest in the upcoming film. This is a web 2.0 site, youtube, the audience can participate by leaving a comment with their thoughts. This makes them again feel more connected and like their thoughts are wanted.
There is also a official website. This gives the audience more information and helps promote the film.
The release date for the film was the 3rd July 2012. It was shown in 3D, 2D and Imax- this added choice and extra interest for the audience enticing them into watching the film.
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