Thursday, 11 April 2013

Case Study of a British Independent Company- Warp Films



Warp Films

Background/history (box office successes):


Warp Films is an independent film company which is based mostly in the UK, Sheffield and London. They also have spread the company further and now the company is also based in Australia, Melbourne. It was established by Warp Records which was founded by Rob Mitchell and Steve Beckett. Warp Films firstly had financial support from NESTA. Many of the films produced have been successful and been nominated for BAFTA’s and other awards to credit the success. Some films have been turned into short DVD’s. As of 8 August 2010, Four Lions, one of the films which Warp Films produced, grossed £2,932,366 at the UK box office.   



Company Structure:


Warp films has two divisions- Warp Films Australia and Warp X. Warp X is a British company and sister company to Warp Films also based in Sheffield with other offices in Nottingham and London. Warp X was founded in 2005 and produces feature films which are films with a full length running time. It is a digital film studio that produces feature films in the UK with budgets usually between £400,000 and £800,000 but without the help of Warp Films and other companies it wouldn’t have been able to start up. Warp Films Australia is just a branch of the original company based in a different country; it was set up in 2008 and is owned by Warp Films.



Genre of films and British audiences:


Warp Films attracts British audiences by using British locations to set the film around, this would make the audience feel more comftable and may feel that they can relate more to the film as they may be familiar to the surroundings. The film would therefore become more personal and interesting. For example Four Lions is set in Sheffield with the actors playing that they come from there.  There is also the use of British actors- they audience may again feel more connected or they may want to see familiar actors. The genres of the films are generally a mix- dark comedy, comedy and horrors.



This is England


Production:

  • It is an original screen play
  • British drama film 
  • The story is based on young working class youths in England in 1983 (skinheads).
  •  The plot is that a 'skinhead' group has another person join them and it follows the life the new member, Shaun, has within the group. There are dramatic parts when violence is used however there are also parts which the audience would fine endearing when Shaun becomes close with another member of the group and feeling like they are brothers. 
  • This is England was produced with cohabitation with Film4 and Warp Studios. Film4 is another British production company which produces films in the UK- it is owned by Channel Four Television Corporation. 
  • The Budget for this film was- £1,472,500. Which is quite a big budget for a British Film.
  • None of the Actors in This is England were particularly well known- Thomas Turgoose, Stephen Graham, Vicky McClure etc. 
  • There were no significant technologies uses- very basic down to budget. 
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Distribution:


  • It was released by Optimum Releasing which works in England and Ireland. 
  • This Is England was released on 12th September 2006-Tronoto International Film Festival and 27th April 2007 in the UK
  • Released in 33 different countries- however not all in the cinema but in the form of DVD's or shown at Film Festivals
  • Marketing: There is a website purley for fans to find out about the film.
  • Also a trailer to show people what the film is going to be about and there was a preview trailer but this was not official.
  • There are a few cast interviews which would give more information to the fans/audience. Cast Interview(YouTube viewing of a Radio Interview)
  • Web 2.0 websites like YouTube gives the audience the opportunity to leave comments, like and share the videos of This Is England- this also helps advertising of the film. 
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Exhitbtion:

  • Overall This Is England made £5,058,600 at the Box Office. On the opening weekend, 29 April 2007 £207,676- 62 screens. 
  • It is available to buy on DVD and Blu-Ray which is a home consumption.
  • The audience can also watch the film on online streaming websites like Netfilx and LoveFilm. It is also on iTunes to buy for £4.99 and to rent for £3.99 both in HD and there is a non-HD option as well.  
  • There was a soundtrack which was released after the film was.